We can all learn from JustEat's 'Cheeky Tuesday' mishap and ensure our email campaigns are on point.

Analyse what went wrong and put measures in place to prevent it from happening again.Įmail marketing is a powerful tool when used correctly. 📈 Learn and Adapt: Every mistake is an opportunity to learn and improve. These tools can help you fine-tune your email before it reaches your audience. They help to review subject lines, preheaders, alt-tags, links, and even check for spam trigger words and blocklists. 🛠️ Pre-Deployment Platforms: Platforms like Email on Acid are incredibly useful. Sending test emails to this list can help you catch any issues, ensure proper rendering, and gather valuable feedback. 🌱 Seed Lists: Create a seed list comprising internal colleagues' email addresses.

Use it to send a preview of your email to yourself or a select group of colleagues to spot any errors before it goes to your entire list. 📝 Test Send Feature: Most Email Service Providers (ESPs) offer a 'test send' feature. This is a simple yet effective way to prevent last-minute mistakes. 🔔 Use Reminders: Create reminders or alerts to notify you of upcoming email sends. Ensure that your software and systems are working as intended. 🔗 Automate, but verify: Automation can be a huge time-saver, but always verify your automated processes regularly. It sounds simple, but in the fast-paced world of marketing, it's easy to overlook. Make sure your campaigns are set for the right date and time. 📅 Double-Check Your Scheduling: The first rule of email marketing is to double, even triple-check your scheduling. So, what can we learn from this mistake and how can we prevent similar errors? Here are some tips: While it's comforting to know that we're all human, it's also a valuable reminder of the importance of meticulous email marketing. sending their weekly 'Cheeky Tuesday' email on a Wednesday. JustEat happens to be one of those brands. Every so often an email will pop-up in my inbox which perhaps shouldn't have been sent. We all make mistakes, and even the biggest brands aren't immune to the occasional email marketing mishap. Email Marketing Alert: Even Big Brands Can Slip Up!

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